"Timeless, clean, and refined—that’s always been my vision in designing for Puresport." Discover the design philosophy behind our new performance wear styles from designer Koen Prince-Fraser.
When we set out to reimagine our performance wear, I wanted to create something that goes beyond trends and truly stands the test of time. This season, we’ve brought the outdoors in, drawing inspiration from British autumn trails, with earthy tones of Olive and Sand. We’ve incorporated subtle 3M details for understated elegance during the day and unmatched functionality for those dark winter runs.
I’m proud of how these pieces have come together, already tested on rigorous night trail runs with our brand ambassador, Cassia Tierney Clarke. With the new 3M additions, our apparel retains the cut and material qualities we’ve come to love, now enhanced with high-visibility branding to make nighttime running safer. These added high-visibility elements ensure every step is as safe as it is stylish.
This collection is all about purpose, quality, and authenticity. It’s made to go with you, every step of the way.
