The Glasgow weekend will be one of those core memories that stays with the team - a full-circle moment that truly felt like coming home. We kicked off the weekend with a bang, hosting a 5k shake-out run through the heart of the city. In true Puresport fashion, the energy was unmatched. What better way to start race weekend than by making new connections, listening to incredible stories, and bonding over matching socks? It was more than a run; it was a reminder that community is the heartbeat of everything we do.

In collaboration with Exceed, we opened a one-off pop-up shop. The magic was in the details—free-flowing pastries, freshly brewed coffee, goodie bags, and banging tunes that kept the energy high. The team didn’t stop smiling, and neither did our community. These are the moments we hold close—the ones where you look around the shop, see our name boldly displayed across the mirrors, and spot runners head-to-toe in our collections. It’s moments like this where you can feel the vision come to life. For us, it’s always been about more than products; it’s about creating spaces where people feel they belong. In Glasgow, that’s exactly what we achieved.

A huge thank you to everyone who popped by the pop-up shop or stopped to say hello on the race course. Your support never goes unnoticed.And finally, a massive thank you to Exceed- Terry, Joe, and David MacDonald, you helped us bring this vision to life. Your passion, energy, and belief in what we’re building at Puresport was felt across the whole team, and we couldn’t have done it without you.