Amy Hunt, Olympic and World Championship silver medallist, spent months developing Pomegranate Ultra Electrolytes with our team. Every version was refined until it delivered on the two things that mattered most: exquisite taste and uncompromising performance.
On 29th July, we launched a brand new Limited Edition Ultra Electrolyte flavour Pomegranate, created in collaboration with British sprinter Amy Hunt.
Amy has been involved from day one. From first taste to final formula, this is the one she wanted to put her name to.
We're keeping the flavour under wraps for a little longer.
But here's the story behind it.
Amy Hunt is one of Britain's fastest sprinters.
An Olympic silver medallist in the 4x100m, World Championship silver medallist over 200m and holder of the world U18 200m record, she's established herself as one of the most exciting runners in British athletics.
This season she’ll compete across some of the sport’s biggest stages, balancing training, travel and competition at the highest level.
Amy joined Puresport in 2025.
"I started working with Puresport as we were both up and coming and looking to disrupt the status quo."
Amy uses Puresport products every day, fuelling sessions in the gym, on the track, and in her day-to-day active life.
The first thing she told us when she joined the team? “I’d love to make my own product.” Promise delivered.
Amy led the rigorous development process, packaging design and tasting herself. Amy doesn’t cut corners on the track. She wasn’t going to start here.
“I settled on something fun but unique, a flavour that combines sweetness with tartness. It has a bright flavour profile, but the tartness really signifies recovery to me and aligns it with recovery drinks.”
Amy spends much of the year training in the heat in Italy. Professional hydration isn’t optional.
From hard sessions to race day, Ultra Electrolytes help Amy stay on top of her hydration.
“I use Ultra Electrolytes on the track, in the gym, on the plane and on the sofa on rest days. They travel with me everywhere and I’m always handing them out to people.”
Every serving contains 1000mg of sodium to help replace what you lose through sweat and support hydration before, during and after exercise.
Like every Ultra Electrolyte we make, every batch is Informed Sport certified and independently tested for banned substances before it leaves our facility.
For Amy, that’s essential. For everyone else, it’s reassurance that every serving meets the same highest standard.
An exquisite new flavour by Amy Hunt.
Available for a limited time only.
