The chances are you’ve heard of irritable bowel syndrome (IBS) or know someone affected by it. IBS is a common digestive condition affecting 1 in 7 adults worldwide. Research shows that it’s twice as common in women than men (which some scientists think might be related to the impact of female sex hormones on the gut function and sensitivity) and is usually diagnosed before the age of 40.

IBS is a condition which affects how the gut moves and functions, causing symptoms like pain, bloating, wind, and a change in excretion patterns – typically resulting in constipation, diarrhoea or a mixture of both. The word irritable in  IBS can simply mean “abnormally sensitive).

We still don’t know what causes IBS, but there are a few factors that scientists believe play a role. About 60% of people with IBS have super sensitive nerve endings in their gut, which means they are more likely to feel pain and discomfort in response to normal gas production in the large intestine.

There is also some evidence to suggest that changes in the balance of gut bacteria, stress, and previous gut infections can contribute to the development if IBS. And 1 in 3 people with IBS have an unusually fast or slow gut motility (movement) which affects how regular they are.

Research demonstrates that there is a strong link between stress and IBS severity. Put simply, when you feel stressed, your gut feels it too. Although living completely stress free isn’t possible, learning to manage stress and to increase your resilience will help Gut Microbiota.

The Gut Microbiome

Your gut microbiome comprises of the types of organisms (bacteria, viruses, parasites etc.) present in your gut. You might also hear the terms microbiota and microflora used interchangeably, but we use the term microbiota.

Diet, medication, environment and genes are just some of the factors that can influence your gut microbiota.

In order to counteract the potential stress that can wreak havoc with your gut microbiome, Puresport offers a range of products that may potentially ease anxiety and the effects of oxidative stress on the body.

The Link Between Gut Microbiome And Stress

Additionally, stress and depression can reshape the gut bacteria’s composition through stress hormones, inflammation, and autonomic alterations. In turn, the gut bacteria release metabolites, toxins, and neurohormones that can alter eating behaviour and mood. Some bacterial species may encourage dysregulated eating. Puresport therefore believes that by being able to control the way in which your body reacts to stress and anxiety, one may also be able to improve the gut’s functioning dramatically.

We have a range of CBD products and adaptogen-filled nootropics that can assist in maintaining a healthy mind-gut nexus.

How CBD Affects Your Microbiome

An imbalanced gut microbiome has a direct impact on your overall health, and can contribute to various problems around the body such as a weakened immune system as well as worsening skin condition. Poor gut health and a microbiome deficient in probiotics can allow food particles and toxins to seep into our bloodstream and thus trigger an inflammatory response.

Cannabidiol prevents the production of cytokines and interleukins which act as signals for our gut to produce an inflammatory response; this therefore can help palliate some of the adverse effects of those suffering with IBS, colitis, gas, and damage to the gut lining. Our CBD oil tinctures have the potential to reduce mental stress and anxiety that directly affect the health and efficiency of your gut.

Since 70-80% of our immune system is housed in the gut, any imbalance or disruption to our gut’s microbiome can cause a variety of problems such as:

  • skin issues like acne and eczema
  • hormone imbalances
  • thyroid dysfunction
  • joint pain
  • brain fog

CBD has been suggested to act as an incredibly powerful agent to modulate and negate the systemic inflammation of your gut.

Cannabidiol prevents the production of cytokines and interleukins which act as signals for our gut to produce an inflammatory response; this therefore can help palliate some of the adverse effects of those suffering with IBS, colitis, gas, and damage to the gut lining. Our CBD oil tinctures have the potential to reduce mental stress and anxiety that directly affect the health and efficiency of your gut.

The Gut And Immunity

The immune system is complex and highly responsive to the world around us, so it’s not surprising that there are many things that affect it’s function. And there’s good reason for this. Immunity is not hard-wired in our genes but educated by our environment and our experiences.

The essential day-to-day task of your gut immune system is to maintain a balance between reacting to things that might hurt you and tolerating things that won’t, like good germs that we actually need. This is called oral tolerance. Oral tolerance is when our immune system becomes trained to be unresponsive to something via the gut.

A diverse gut flora with many types of bacteria, fungi, and other beneficial germs is a crucial part of this process. These germs teach the cells of the immune system that not everything is bad. And what happens in the gut doesn’t just stay in the gut but affects the functioning of the immune system throughout the body, influencing many aspects of health, including how immune cells seek out potential cancer cells, how well we recover from infections like flu and how well we control unruly inflammation from allergies and autoimmunity.

Inflammation of the gut can be a normal immune response, but when prolonged it can impact mental health and increase your risk of developing autoimmune and inflammatory conditions as well as metabolic disorders.

Some of the key hormones that are intrinsically linked to a healthy gut environment.


A staggering 95% of your serotonin is produced in your gut by your gut microbes. If you have low serotonin levels, you may experience food cravings, low mood, and even depression.


If your gut microbiota is disrupted, it can inhibit the cells that make dopamine. Low levels of dopamine are associated with low motivation, difficulty concentrating and mood swings.

GABA (Gamma-Aminobutyric Acid)

The GABA hormone is often referred to as your calming hormone. Your gut microbiota has the ability to increase GABA receptors in your brain, which means that your brain can essentially utilise more of this chilled-out hormone. Low levels of GABA are linked to anxiety and restlessness.

The amygdala in your brain may be influenced by your gut microbiome – more activity here may increase risk of anxiety. Your brain and your gut are chemically connected by neurotransmitters and play a key role in regulating the gut.

Stress is often a driver behind many different gut symptoms and so it makes sense to learn how to manage stress and calm down. It is extremely important that you do activities and also take supplements that help you relax; performing yoga, deep breathing, and meditation may help you to do this. These activities encourage your body to activate the parasympathetic nervous system (rest and digest) instead of the sympathetic nervous system (fight or flight). Being in fight or flight mode is a good thing, providing it activates at the right time, but not if you are trying to digest food or need to get to sleep.

Research demonstrates a strong link between stress and IBS severity. Put simply, when you feel stressed, your gut feels it too! Although living completely stress-free isn’t possible, learning to manage stress and increase your resilience will help. Gentle exercise, breathing practices and yoga have all been shown to improve symptoms.

Puresport Products To Help With Gut Health

A troubled intestine can send signals of distress to the brain, just as a burdened mind can send signals of unease the gut. Therefore, a person’s stomach or intestinal distress can be the product of anxiety, stress, or depression. That’s because the brain and the gastrointestinal (GI) system are intimately connected.

Therefore, at Puresport, we have a range of products that contain nature’s finest adaptogens that will go some way to ease the build up of anxiety and tension in your mind. Adaptogens are compounds that help your body respond and adapt to both internal and external stress; they can help regulate your internal environment and deliver it back to homeostatic balance. 

You can coordinate adaptogens that help with reducing the effects of mental stress and the capacity to feel depressed too. Ashwagandha is an incredibly powerful adaptogen ingredient that features heavily in our products, particularly in our Destress oil. It is said to reduce anxiety and also boost fertility in men. Ashwagandha also features as a constituent for our innovative Female Balance Hormone Health supplement which aims to support females during the physiological variance of the menstrual cycle.

The turmeric that is a constituent of our CBD, ginger, turmeric, and black pepper capsules also is an adaptogen that can help place you in a mentally positive state and boost brain function. In Ayurvedic medicine, turmeric was used as a digestive healing agent, promoting permeability of the gut lining and also helping reduce gut inflammation which are two indicators of digestive efficiency.

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